![]() These are the top 50 hashtags on Instagram: And the results, well let’s just say they were eye-opening.Ĭheck out the article or watch the video below to see what we found: We recently ran an experiment looking specifically at the effectiveness of Instagram SEO vs Hashtags in 2023. For example, as the way people work out suddenly changed in 2020, Nike Los Angeles used the #playinside hashtag to feature local people getting active in their homes.Ī post shared by Nike LA that being said, times they are a changin’. Instagram hashtags can be a great way of building community online so people are motivated to engage with your brand. People can also choose to follow hashtags, which means they could see your hashtagged post in their feed even if they don’t follow you (yet). If you use a hashtag on your Story, it could be included in the relevant hashtag Story, which also appears on the hashtag page. ![]() When you use a hashtag, your post will appear on the page for that hashtag. Hashtags are an important way to expand your Instagram audience and get more reach. Anyone who clicks on an Instagram hashtag or conducts an Instagram hashtag search will see a page showing all the posts tagged with that hashtag. They are used to categorize content and make it more discoverable. Free 30-Day Trial What are Instagram hashtags?Ī hashtag is a combination of letters, numbers, and/or emoji preceded by the # symbol (e.g. Especially for small businesses, a regional reference is helpful to address the appropriate target group.Create. ![]() Hence, think of simple and understandable hashtags that pick up on one of your products, for example, or pick up on an event.įinally, location-based hashtags also make sense if you want to promote an event or something local in general. This is especially interesting for brand awareness, as it allows you to build and grow a following or community. On the other hand, you can always create your very own hashtags, perhaps even very specific ones to your content or brand. If necessary, you can consider whether it makes sense for you to work with third-party providers and hashtag tools, too. Furthermore, you can likewise look for related hashtags in order to achieve a certain variance and ultimately a target group penetration. That is why the combination of big hashtags with niche hashtags is recommended. Similarly, you can critically examine your own content and its hashtags: what resonated well with your target audience and why?īe aware that the more popular a hashtag is, the faster you also risk getting lost in the big mass of videos. This will tell you what works really well and what generates a lot of engagement. Moreover, relate the hashtags of other companies and influencers to their videos’ likes. You will be doing a market and competitor analysis before planning the campaign anyway, so take advantage of the results. Under “Discover” you can also find an overview and the most popular songs with the hashtags that are currently hot.Īs on any social platform, it is also worth keeping an eye on your competition. Hence, the easiest way is to watch the For You page and use the same hashtags promptly. ![]() Especially on TikTok, you can often find short-lived hits that have just gone viral. Of course, it is advisable to keep an eye on the trends.
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